Biggest ever sponsorship deal.

Jimmy Rice 14 September 2009
	The world's media today descended on Anfield as the club announced its biggest ever sponsorship deal.
Our famous trophy room was the venue as banking giant Standard Chartered were unveiled as Liverpool's new shirt sponsors from 2010-11 - and it's here that fans hope the deal will have its biggest impact by helping Rafa Benitez in his pursuit of silverware. One of those supporters sat at the top table this morning - Standard Chartered's Group Executive Director Gareth Bullock, a lifelong Red. Alongside him was Liverpool's Managing Director Christian Purslow, who opened proceedings after a stylish video presentation illustrating why both companies are among the global leaders in their respective fields. Here's the best of our photographs from a momentous morning at Anfield: Photos by David Rawcliffe of Propaganda. from Liverpoolfc.tv